Bad news, bear.

Knut, the adorable polar-bear cub who has become a Berlin zoo’s most famous resident, is being put on a diet - and that means no more croissants.

“If Knut would live outdoors, his extra weight wouldn’t be so bad,” said a zoo vet. “He would simply build up his fat reserves for the winter.”

But in captivity, Knut won’t need the blubber to stay warm in winter, so he is stuck with his special porridge of milk, meat, cod-liver oil and vitamins.

“Extras like croissants will need to be dropped,” the vet said.

If bears on bad diets isn’t enough for you check out this post that I came across that lists 15 very unfortunate ad placements. Some are quite funny.