At one time, Google Adsense was the darling of the Internet Marketing World. Newbies jumped on board the Adsense bandwagon believing they would make money fast and be holding up unheard of checks like Shoemoney. Then, after a few weeks getting just peanuts for their clicks, they then become discouraged and screamed to everyone who would read their rants that Adsense won’t make you money anymore.
The facts are, there are still many of us who are bringing down great checks with Adsense. Making money with Adsense requires a little more than just throwing up a blog, scraping content and adding your Adsense code. In a Nutshell, Adsense is still one of the easy ways to make cash online. Here’s some Pro techniques that will help increase your money from the people at Google.
First off, take a long hard look at the site where you have your ads. Is your site targeted to one niche? I find it really humorous sometimes when so called Internet Marketer say you can’t make any money with Adsense. I usually check out their site and see that it isn’t optimized for any keyword that advertisers would be bidding on. Or, what advertisers that are bidding are bidding a nickel per hit. The lack of a focused website is one of the biggest reasons Webmasters don’t make cash with the Google Adsense program.
For Adsense to show your visitors the highest paying ads, your site has to be very targeted to a niche. For instance, if you publish blog post on a website talking about everything from how green the grass is today to how sloppy your kids teacher dressed, Google is not going to give you the high paying keywords. What’s more, the ones you do get probably will not be targeted to your audience because the Adsense bot is having difficulty trying to determine what your website is about.
Okay listen closely. For example, let’s say you started a blog about chicken wings. You have no articles on your site other than those about Chicken Wings. You have articles about Hot Wings, Barbecue Chicken Wings, Wing Sauce Recipes, How to cook Chicken Wings, etc. Now if you’ve done your on-page SEO properly, the Adsense bot will know that you site is all about Chicken Wings. This site will get the highest paying ads concerning chicken wings. People coming to your site looking for information about chicken wings will click those ads.
Another thing that makes me laugh is when a noob says he’s getting a steady stream of traffic from Stumble Upon or Digg, but he isn’t getting any clicks? It’s no secret to most of us that Social Traffic doesnt convert. Traffic from Social Sites are just reading about crap while they’re at work. There’s an old saying in Internet Marketing that goes like this. Readers don’t click ads and Clickers don’t read!
Google traffic is what drives clicks to Adsense. If your website is niche focused and you have your site ranking well for its keywords, then when search engine traffic from Google arrives, they’ll be clicking ads. They’re searching for information and they found it on your site. Your site has a bunch of Adsense ads about what they’re looking for. They want information and they want it now. They will click those ads!
Another proven tactic is to have some vague or long drawn out articles on your site. If someone is looking for a recipe on Chicken Wings with Cheese Fritters and you have an article by the same name, they’ll be reading that article. But if that article is really long and boring and says very little about Chicken Wings with Cheese Fritters, they’ll get bored and start looking around your site. That’s when they’ll see an Adsense block with an ad for a sure fire, can’t miss Chicken Wing with Cheese Fritter recipe and click on it. Solving all the problems of your readers isn’t in your best interest, not if you want Adsense clicks!
That’s it for now. I’ll let you think about what I just said. Meanwhile, go look at your site and see where you can improve it. Get it focused on one niche. Forget about having a website covering too many subjects. That will only get you those five cent clicks, if you even get those!