Marketing is so much more than just the artistic and descriptive combination of words to sell a product. Visual marketing is just as important if you want to sell a product and make a statement. In fact, some of the very best marketing projects are based almost entirely on visual graphics and include very little words. Visual marketing has a way of capturing attention, eliciting emotions, and telling a story in a way that words can’t measure up to. If you would like to learn how to use visual marketing for the benefit of your company, here are some ways that you can come up with great visual marketing ideas.
Learn From Social Media Sites
Have you noticed how adeptly social media sites such as Pinterest use visual marketing? Why try to describe the perfect apple crumble cake when you can show a mouth-watering picture of one? As the old saying goes “a picture is worth a thousand words”, and in the world of online marketing, a picture may be worth much more than that if it helps to attract customers and generate more revenue for your company. Facebook and Instagram, like Pinterest, are also driven by photographs and images to illustrate the life, interests and background of a person or a company. If you learn from popular social media sites such as these, you will have more success attracting a following through the use of visual marketing.
Let Your Followers Know You Are Real
In the world of online marketing it can be hard for customers to distinguish the line between virtual reality and actual reality. That is why you should let your followers know you are real by including a picture of you and your staff in the “About Us” section of your profile or website page. Your followers will automatically feel a sense of connection to you by simply being able to see who you are and that you are in fact real people. Depending on your target audience and the nature of your business you can make this picture professional, casual, or even humorous. Humor is a great way to utilize loyalty marketing and can make you more likeable to your followers. As all good online marketers know, if your followers like you they are more prone to be loyal to you and to share your page with their friends.
Make Your Product Look Different
Making your product stand out and look different is one of the most challenging tasks that a marketer will face. You need to make your product memorable if you expect to attract a loyal customer base, and you can do this by using visual marketing to your advantage. You can incorporate humor into your product images or use modest, child-like drawings to simplify your products and make them memorable. Whatever method you choose to use, stick with it and try to use that same type of visual marketing across the board so that people will immediately recognize it when they see it.
Use Bold Visuals To Draw Attention
If you are having a difficult time getting the attention of your customers, try using bold visuals to catch their eye. Whether you choose to incorporate humorous, beautiful or creative images, just make sure that they appeal to your target audience and attract more followers to your site.
If you feel like you have reached a stand-still in the world of online marketing, incorporate more visual marketing into your technique and you are bound to see positive results.
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Dorian Travers is a contributor for The Marketing Robot. He keeps his readers informed on all things business.