How To Make Your Business Stand Out Online

Marketing is so much more than just the artistic and descriptive combination of words to sell a product. Visual marketing is just as important if you want to sell a product and make a statement. In fact, some of the very best marketing projects are based almost entirely on visual graphics and include very little words. Visual marketing has a way of capturing attention, eliciting emotions, and telling a story in a way that words can’t measure up to. If you would like to learn how to use visual marketing for the benefit of your company, here are some ways that you can come up with great visual marketing ideas.

Learn From Social Media Sites

Have you noticed how adeptly social media sites such as Pinterest use visual marketing? Why try to describe the perfect apple crumble cake when you can show a mouth-watering picture of one? As the old saying goes “a picture is worth a thousand words”, and in the world of online marketing, a picture may be worth much more than that if it helps to attract customers and generate more revenue for your company.  Facebook and Instagram, like Pinterest, are also driven by photographs and images to illustrate the life, interests and background of a person or a company. If you learn from popular social media sites such as these, you will have more success attracting a following through the use of visual marketing.

Let Your Followers Know You Are Real

In the world of online marketing it can be hard for customers to distinguish the line between virtual reality and actual reality. That is why you should let your followers know you are real by including a picture of you and your staff in the “About Us” section of your profile or website page. Your followers will automatically feel a sense of connection to you by simply being able to see who you are and that you are in fact real people. Depending on your target audience and the nature of your business you can make this picture professional, casual, or even humorous. Humor is a great way to utilize loyalty marketing and can make you more likeable to your followers. As all good online marketers know, if your followers like you they are more prone to be loyal to you and to share your page with their friends.

Make Your Product Look Different

Making your product stand out and look different is one of the most challenging tasks that a marketer will face. You need to make your product memorable if you expect to attract a loyal customer base, and you can do this by using visual marketing to your advantage. You can incorporate humor into your product images or use modest, child-like drawings to simplify your products and make them memorable. Whatever method you choose to use, stick with it and try to use that same type of visual marketing across the board so that people will immediately recognize it when they see it.

Use Bold Visuals To Draw Attention

If you are having a difficult time getting the attention of your customers, try using bold visuals to catch their eye. Whether you choose to incorporate humorous, beautiful or creative images, just make sure that they appeal to your target audience and attract more followers to your site.

If you feel like you have reached a stand-still in the world of online marketing, incorporate more visual marketing into your technique and you are bound to see positive results.

Attached Images:
  •  License: Royalty Free or iStock source: http://www.sxc.hu/pic/m/c/ca/caesantana/1407384_color_pencil.jpg

Dorian Travers is a contributor for The Marketing Robot. He keeps his readers informed on all things business.




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Push button site creation software, content and more at PLRpro

If you have a blog or perhaps more than one blog or website you know it takes time to create a site, promote it and maintain it. Wouldn’t it be nice if there was some way that you could create a new website at the push of a button? Guess what … there is!

The doors to PLRpro are opening again today at 9:00 a.m.. If you’ve been waiting for your chance to join this fantastic PLR content site here’s your chance!

Note: that time above was wrong. It was supposed to be 9:00 pm PST but I think it will be more like 11 PM. Sorry.

When I first joined PLRpro there were offering the following:

  • 440 articles across 11 niches (40 articles in each niche)
  • Full keyword research in each niche
  • Affiliate lists for each niche
  • Header Graphics for each niche
  • 5 Website Templates each month
  • Articles done in 8 languages
  • 50 PR4 sites that you can get links from to get your sites indexed and crawled

In addition to the above I also joined because they were creating a new system, Project Green Button, which would make it easy to create HTML and eventually WordPress Websites within minutes. You know … at the push of a button …

“Imagine A “Push Button” System That Automates 95% Of Site Creation, Content Creation and Traffic Generation… Now Open Your Eyes, That “Push Button” System Is Here…”

I’ve had a chance to use the Project Green Button or PGB software and I’m impressed. Right now this software is in Phase One and with PGB you’ll be able to

  • Site Creation – Automatically building HTML sites that are fully structured and ready to go with perfect onpage optimization in just 3 minutes (you can do it in under 60 seconds but you have to type fast…) that requires zero technical knowledge.
  • Content Management – 440 articles each month across 11 niches
  • Site Templates – 25 beautiful templates as the initial “bank of templates” from which you can draw upon to build your niche sites
  • Adsense Monetization – Stage one of PGB introduces the core monetization method behind building an income online… Adsense. Stage two will add additional monetization such as Kontera, Clickbank, eBay and Amazon.
  • Full Silo Keyword Search – Each and every niche has all of this already done for you so you don’t need to go search for the next greatest keyword…just look for, and find an ideal keyword for maximum traffic and speed. The keyword research for each niche is done in an easily laid out Excel sheet that you can quickly glance at and find perfectly targeted long tail keywords to start generating traffic in as little as 5 days.
  • 10,000 strong blog network – This networks makes it easy to get one way backlinks via PLRpro’s Article Marketing Automation system. As a Member of PLRpro you’ll get access to this system completely free of charge.
  • RSS Feed Submission module
  • Social bookmarking poster module
  • PGB desktop command center. You simply install the PGB software on you computer and from there you can access the site building software and traffic related modules.
  • $0-6000 a month training plan – If you follow the system that the guys at PLRpro have put together you should be able to make between $2000 and $6000 every month.

There are many additional features that are available right now too many to tell you about in this article! Product reviews, the ability to drag and drop YouTube videos into your articles, aided rewriting of your articles to make them unique, weekly live training and more! Plus Project Green Button isn’t finished! There will be a second and third phase which will add even more modules that will assist in the building of site and generating traffic.

They could easily charge double or triple what they are charging for membership.

I’ve been a PLRpro member since August – when they last opened their doors to new members. I must say that I’m impressed with the content, the resources and the level of service.

I’m impressed, not just because of the quality they bring to the table in regards to PLR Content, but also because of the additional education and material that they provide for free. In fact, something you’ll probably want to checkout before you join PLRPro is their http://www.ninetydaychallenge.net site which takes a user from start to finish, and they offer that for free.

I’ve used the new Project Green Button system to create a few sites and it works. It works well! I’m pleased with the sites I’ve created, I’m pleased with the quality of the PLR content and I’m excited about Project Green Button.

Now, as I said at the beginning of this article PLRpro is opening it’s doors this morning and it will likely only be for a short time as there are only 262 spots to fill. That’s it. When those 262 memberships are taken the doors will be closed again and likely won’t open again until sometime in 2009.

So if all that I’ve written above sounds like it might be something you’re interested in please go and check out the PLRpro website today.

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The New DocuPen Pen Scanner

standarddocupen.jpg

Pen scanners have been around for a while, but there’s a new one on the market that’s a true technological advancement.

Planon’s latest pen scanner is called the DocuPen. It’s both a scanner and high tech pen at once. It’s battery operated for full portability and it can store up to 100 pages in it’s memory scanning each in four to eight seconds.

Many of the previous pen scanners were slower and did not have the ability to scan graphics. The DocuPen does it all.

The current price of this high tech gadget is $270. The DocuPen has a USB interface, scans at a max of 200 x 200, weighs 2 oz, has an 8 MB flash memory, and works with Windows 98, ME, 2000 and XP.

docupen-rc800.jpg

All you need to do is place the DocuPen on a piece of paper parallel to the text and move the pen downward over the page. When you want to see what you’ve scanned just connect the pen scanner to a computer using the USB interface.

I could see sales people and those who are frequently out of the office at meetings finding this new DocuPen quite handy.

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Try monetizing your site with Adbrite

If you are looking for ways to monetize your site you might think about using Adbrite.

Adbrite works some what like Google Adsense in that you can place text or graphical advertising banners in a number of different places within your web page. You can set up your adbrite advertising areas so that it displays one or several text or graphical advertisements in a horizontal or vertical position.

Adbrite is not contextual, which means that you can use it along side Google Adsense advertising if you’d like.

When you set up your account with Adbrite you will set up “zones” for your website(s). You can set up your advertising so that you will only accept flat rate advertising – as in, an advertiser purchases an advertising space from you for a day, week, or month, or you can have a running rotation of ads that you either approve one at a time as requests come in, or allow Adbrite to approve the ads for you. The rotating ads will be text and or banner ads and they work through CPC, or pay per click as far as payment goes.

You can target the type of ads that you get by using keywords and site descriptions as well as your location.

You can also customize the coding for your advertising sections so that the ads blend well with your website. The Adbrite ads on this site are in the middle column towards the bottom.

Give it a try. I’ve been doing fairly well with Adbrite.

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Hello world!

I’m starting this site because I’ve found that over the last 10 to 12 years of making my own websites, creating mailing lists, creating blogs etc I’ve ended up helping a lot of people with Search Engine Optimization, graphics, and all the little how-to’s that are confusing when you don’t know much html or php. So I thought that I’d create this site and create a record of the helpful tips that I’ve given out to others.

I also plan to start helping others that don’t have time to fix up their sidebars on their blogs or who want new headers, new design – for a fee. More on this later. For now I’m tinkering with my own theme.

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