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Increasing link popularity

December 6, 2006 by Tricia

Have you ever wondered how you can increase the link popularity of your site? Or why it might be important to do so?

The main reason why you would want to increase link popularity is so that you site will climb higher in the search engines under keywords that are specific to your site. For example if you site is about roses and several people have linked to your site in a number of different ways – lists of links, links with texts in articles and posts etc with the word rose or roses in the link then your site will probably climb closer to the top of the search engines.

Google in particular is a good search engine to concentrate on getting improved ranking in. No one has quite figured out it’s complicated algorithm, but we know that one of the things that Google’s algorithm looks for is the number of links to your site from other sites. We’ll call them off site links. Google also gives higher importance to links that are on sites that are similar in genre to your own, as well as links that are with in posts in a contextual manner rather than just listed on a link page. You can get more information about increasing your link popularity and more in depth information on how Google’s algorithm works by visiting the link I listed earlier.

The methods that many people use to increase link popularity are to try to have their press releases distributed across the internet, purchasing links from link brokers, and trading links with other websites – preferably sites that are similar to your own in some way.





Filed Under: Sales and Marketing, Web and Technology, Website Promotion Tagged With: google, link popularity, off site links, page rank, search engines

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