Anna Nicole Smith has died, She was 39.

Anna collapsed at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida at approximately 2 pm this afternoon. CPR was performed on route by paramedics to the Memorial Regional Hospital but Anna Nicole Smith did not survive. She was pronounced dead at around 3:45 pm.

She’d been found unresponsive in her hotel room. Local streets were closed off as she was rushed to the hospital 3 miles away. Anna’s body guard had apparently started CPR before paramedics arrived.

She’d been hospitalized for a week last November with pneumomia. Her daughter Dannielynn is in the bahamas and is being cared for by the mother of Shane Gibson, a high-ranking Bahamian official who is a close friend of Smith’s.

It’s not know at this time whether drugs or alcohol played a role in her untimely death.

Updates to follow as they come in.