Electric Hendrix Vodka

There is a new tribute to the greatest guitar player of our time Mr. Jimi Hendrix. The tribute is called Electric Hendrix Vodka. The story now is taking a turn for the worst, just like the unfortunate one that it was named for.

A company, with the help of the House of Hendrix, started to pay homage to the great Jimi, with out thinking about one very important thing … they forgot to tell Experience Hendrix, the company that runs Hendrix’s estate what they were doing. Now, according to a local radio station Q-107, the product is being pulled from shelves due to licensing issues.

I’ve been searching online for a while now and there isn’t a straight forward answer as to what the reason was that brought on this ruling. The only thing I found was something about the family being broken into 2 camps. They seem to be fighting for whatever piece of the pie they can get? One big happy dysfunctional family I guess? If you can shed some more light on this one for us then please bring us into the loop! I for one can’t follow the bouncing ball.

Here is an overview, in point form, of how it started nice, then somewhere along the way it turned ugly

• 2005 – Craig Dieffenbach begins Electric Hendrix LLC with the blessing and involvement of the Jimi Hendrix family.
  – Owners of Parent Co. Electric Hendrix LLC include Jimi’s brother Leon Hendrix, Joe Hendrix and other friends and family members of Jimi Hendrix.
• 2006 – (January) Electric Hendrix LLC rescues, moves and begins renovation of the childhood home of Jimi Hendrix. Electric Hendrix LLC also assisted in securing a new marker for the grave of Jimi’s mother, Lucille Hendrix
• Present – reps for the “Hendrix Experience” the organization that manages the Hendrix estate won a court battle against the makers of Electric Hendrix vodka. One of the company’s owners was Leon Hendrix, Jimi’s brother, and the head of Experience Hendrix is Janie Hendrix, Jimi’s step-sister.
  (from Michael Stone-AudioPros)

So why can’t we just get along? Here’s an idea, lets have a drink!

Keep on Jammin’