My wife is the person that set up this site and does all the maintenance on it – like adding new features and promoting the site when she finds new directories to list our sites in. However, I’m slowly learning a bit about promoting sites.

Not everyone has time to work on promoting and optimizing their own sites – especially if you are running a small to large business. That’s were Search engine marketing firms such as Apogee Search come in. Apogee has been in business since 2001 and in that time it has grown to become one of the largest search engine marketing firms in the world.

Apogee works hard to promote their clients websites using proven marketing methods – paid search, affiliate marketing, natural search, and pay-per-call. They even have a Search engine marketing service that set completely sets up and customizes Pay Per Click accounts for your business or website.

I personally enjoy reading the Apogee Search Blog from time to time. There’s always great information about marketing and optimizing resources.

Their most recent post “Why I’m not a fan of Google Sitemaps” was full of helpful information. We use Google sitemaps on our sites to help get new posts and pages indexed faster. I didn’t realize how important it was to have good internal linking on your site to help promote new pages though. Read the article for more information on how to use Google sitemaps to your best advantage.

Anyone working on promoting their own site should bookmark the Apogee Search blog. Every time I visit the blog I learn something new.