Isn’t it strange how some of the cellular service companies have been buying each other out, and changing names back and forth? I mean, surely you remember when At&T became Cingular? Well now Cingular is changing back over to AT&T again.
I don’t really care what name they go by, but it seems like poor business planning to keep changing the name of the company back and forth doesn’t it? When consumers like a product they often become faithful to the brand name even if there are better products or service out there. They just refuse to think about another brand name once they find one they like. Think about it. How many people do you know that only purchase GM cars, or perhaps only Ford? Once a die hard brand lover always a die hard brand lover.
Don’t you think AT&T should have thought about that when they changed their name to Cingular? Well perhaps they have been thinking about it now and that’s why they are changing back to AT&T.
Speaking of cellular services, you’ve probably heard all the buzz about the Apple iPhone. Well, when it first came out it was one of exclusive Cingular phones in their line of product and service offerings. Now that the name is changing back over to AT&T the Apple iPhone will probably end up being the first cell phone under the new AT&T brand.
I think that maybe AT&T would have been better off changing their name earlier in order to make a solid launch of the Apple iPhone product. It would have been better for name branding and consumer dedication to a brand name I think.
What do you think? Does it matter to you whether the cellular service is called Cingular or At&T? Where you loyal to one brand name over the other in the past? If so, why?
Either way, I think the Apple iphone will sell well no matter what the company that sells it is called. I mean it’s a great new phone just jam packed with features.
Oh no! My cellular service was horrible when it wasAT&T, but improved when it became Cingular. No, wait. It was horrible when it was the OLD Cingular. Then I switched to AT&T. Which then became Cingular. I was worried. But it was OK. My phone works most of the trime and my bill is as incomprehensible as ever.
My favorite is the cable company (which also was AT&T for a while). I’ve lived in the same general area for close to 25 years and I’ve completely lost track of the names of all the companies that I’ve sent my cable bill to. It’s been well over a dozen different companies controlling the same set of wires in that time.
Even more interesting are the recent forays by both Comcast (into telephone service) and AT&T moving back into the TV market. If I had to pick a winner at this early stage, it would probably be AT&T – because while they initially sold Comcast a lot of customers, they also managed to sell them a good chunk of their debt. Still Comcast are formidable players. They own the TV ad space and aren’t shy about using it to their own advantage.