In September a Melbourne Australian pub got itself into a little trouble and now they’re being investigated by alcohol licensing regulators!
You see they promised a “No Undie Sunday” where women who removed their underwear and hung it above the bar would receive $50 worth of free drinks. Yeah … no undies and all liquored up – now that’s some idea.
Apparently women who flashed their bras and underwear to staff would also get free drinks.
Women’s protections groups were up in arms over the promotion stating that it was “almost an invitation to sexual assault”.
“On the face of it, it looks like an inappropriate liquor promotion and we will be investigating with a view to banning it,” Liquor Licensing Victoria director Sue Maclellan told the Herald Sun newspaper.
On its website the Saint describes itself as “the home of Melbourne’s fashionable set”, but pub attracted the ire of regulators in June after hiring a dwarf to pour free liquor down patrons’ throats.
Posters for the no undies day event showed singer Britney Spears partially exposed and exiting a car in a scene local Mayor Janet Cribbes said was “bordering on being pornographic”.
Sounds like a very creative promotional idea. Its just a pity they were promoting the consumption of alcohol. Did the offer apply to men as well as women? Now that would be a negative promotion in my book.
This is a great promo idea and if I owned a bar I would force all men to get buck ass naked if they wanted beer. I wonder if I could get a license for that?? See… now you got me thinking of new business ventures. Thanks alot!