On Valentines day men were able to buy Viagra over the counter in Britain for the first time ever.

Three Manchester Boots pharmacies will sell the prescription-only medication in a pilot program that began on February 14th.

Men between the ages of 30 and 65 who are suffering from erectile dysfunction are now able to buy as many as four pills at a time for 50 pounds ($97) without having to get a prescription from a doctor first. They’ll have a private consultation with a Boots pharmacist instead where their medical history will be discussed and they’ll have their blood pressure, cholesterol and blood sugar levels tested.

When they return to the pharmacy for more pills they’ll need to see a private doctor to be sure that they are suitable for more pills.

“By creating a service that is easily accessible on the high street we hope that we help many more men seek help for a very common condition,” said Boots Director of Health care Alex Gourlay.

He said it was estimated that only one in 10 men suffering from erectile dysfunction were currently being treated.

A national roll out of the Viagra service will be assessed later in the year.