Marketing is so much more than just the artistic and descriptive combination of words to sell a product. Visual marketing is just as important if you want to sell a product and make a statement. In fact, some of the very best marketing projects are based almost entirely on visual graphics and include very little words. Visual marketing has a way of capturing attention, eliciting emotions, and telling a story in a way that words can’t measure up to. If you would like to learn how to use visual marketing for the benefit of your company, here are some ways that you can come up with great visual marketing ideas.
Learn From Social Media Sites
Have you noticed how adeptly social media sites such as Pinterest use visual marketing? Why try to describe the perfect apple crumble cake when you can show a mouth-watering picture of one? As the old saying goes “a picture is worth a thousand words”, and in the world of online marketing, a picture may be worth much more than that if it helps to attract customers and generate more revenue for your company. Facebook and Instagram, like Pinterest, are also driven by photographs and images to illustrate the life, interests and background of a person or a company. If you learn from popular social media sites such as these, you will have more success attracting a following through the use of visual marketing.
Let Your Followers Know You Are Real
In the world of online marketing it can be hard for customers to distinguish the line between virtual reality and actual reality. That is why you should let your followers know you are real by including a picture of you and your staff in the “About Us” section of your profile or website page. Your followers will automatically feel a sense of connection to you by simply being able to see who you are and that you are in fact real people. Depending on your target audience and the nature of your business you can make this picture professional, casual, or even humorous. Humor is a great way to utilize loyalty marketing and can make you more likeable to your followers. As all good online marketers know, if your followers like you they are more prone to be loyal to you and to share your page with their friends.
Make Your Product Look Different
Making your product stand out and look different is one of the most challenging tasks that a marketer will face. You need to make your product memorable if you expect to attract a loyal customer base, and you can do this by using visual marketing to your advantage. You can incorporate humor into your product images or use modest, child-like drawings to simplify your products and make them memorable. Whatever method you choose to use, stick with it and try to use that same type of visual marketing across the board so that people will immediately recognize it when they see it.
Use Bold Visuals To Draw Attention
If you are having a difficult time getting the attention of your customers, try using bold visuals to catch their eye. Whether you choose to incorporate humorous, beautiful or creative images, just make sure that they appeal to your target audience and attract more followers to your site.
If you feel like you have reached a stand-still in the world of online marketing, incorporate more visual marketing into your technique and you are bound to see positive results.
- License: Royalty Free or iStock source: http://www.sxc.hu/pic/m/c/ca/caesantana/1407384_color_pencil.jpg
Dorian Travers is a contributor for The Marketing Robot. He keeps his readers informed on all things business.
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Posted on Tuesday, February 12th, 2013
Under: Online Business, Promotion and Marketing, Sales and Marketing, Site Promotion | Comments Off
Animal centric businesses are often the result of a life long dream fulfilled by the owner. You’ve always loved animals, and would have loved to take on any career that consisted of you getting paid to take care of animals, or otherwise interact with them. Now that you’ve achieved that goal, you have to think up ways of keeping your business going and growing.
One thing that you might not have considered was the difficulty of getting photos of the animals. Animals, by their very nature, are not exactly the type that are going to sit there and let you pose them and snap every photo you’d like of them. You can’t even get humans to do that most of the time, and they can understand what you’re saying.
So, what’s a person to do when they can’t get their hands on the proper pose or animal for a photo? It’s pretty simple. Royalty free stock images gives you a wide range of options when it comes to animals, especially if you’re going after common pet breeds for your dog photos.
You can even find exotic wildlife photographers selling stock photography, if you’re looking to add a wild flair to your animal centric website. Exotic wildlife is very hard to get good photographs of. If you’re running a rescue, you don’t necessarily want to be bothering your animals, especially if you are a rehab facility. If you don’t commonly have exotic animal access, then chances are you won’t be prepared for those once in a lifetime shots that come up from time to time.
Instead of spending all day crawling around in a field, trying to get dog photographs, turn to royalty free stock photography to meet your most pressing needs. Whether it’s getting that super cute image for your front page, or you just need to find something to put on one of your species information pages, you’ll be able to pick up a stock photo.
Once you get started working with stock photos, you’ll be wondering just how you managed to do without them. It’s a rather great way to save time so you have more time to spend with animals. After all, would you rather be stuck in a room working on photo editing because you couldn’t quite get the right shot, or would you rather be out playing with the animals that you’re paid to take care of. It’s pretty easy to tell that you should go with the stock photography as a way to open up your time for the important things. Even if you do have your own photographer on staff, you can always give them a bit of a break and help them out by getting all of these stock photos together.
- License: Royalty Free or iStock source: http://www.dreamstime.com/royalty-free-stock-images-group-five-dogs-image23180759
- License: Royalty Free or iStock source: http://www.dreamstime.com/royalty-free-stock-images-wild-horses-image1408129
This post was brought to you buy the experts in animal stock photos, images, and illustrations, Dreamstime.com; bringing together a vast community of talented photographers and designers to make the web and world a more beautiful place since 2000.
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Posted on Thursday, January 31st, 2013
Under: Site Maintenance, Site Promotion, Technology, Web Development | Comments Off
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For those of you not familiar with the term QR Code, which stands for quick response, I’m sure you’re still very familiar with seeing them. They’re practically everywhere these days. They’re on the backs of any product you can imagine. They’re on television commercials and print advertisements. Anywhere you can fit a little 1×1 square, you can put a QR Code.
Since there are still some of use who haven’t been properly introduced to these little advertising goldmines, it’s no wonder that we also aren’t using them correctly. Joe Barber, who founded Third Screen Media, says we’re not using these codes to their full potential. In a recent article he discussed the renewed interest in these two dimensional codes, which have actually been around for over 20 years. They first showed up in Japan, being used on the automobile manufacturing line.
There are good and bad ways to use your little advertisement boxes. First we’ll discuss some of the ways you shouldn’t use these QR Codes before getting into more productive ways of using them. Let’s take a look at a quick list here:
- Size: Don’t print a code to where it’s not big enough to be seen and scanned easily with a smartphone.
- Safety: Your code square shouldn’t be on billboards or other roadside areas which could cause traffic problems.
- Congestion: As with the freeway, don’t place your scanner codes in stairwells or other high foot traffic areas. This may seem counterproductive, since you want high traffic. But keep away from bottleneck situations.
- Lame: Don’t be! If customers don’t have a good experience with QR Codes, they’ll stop scanning them.
- Don’t Link Back: Resist the urge to just link back to the same place that customers are already at. If your QR Code on your restaurant menu takes customers to your online menu, that’s a complete waste.
- Simple: Don’t put the entire ad in the code. This is convoluted and harder to load.
Now that we have a grasp on what not to do, let’s see what Joe Barber says are a few good things to do with your QR Code bar. There are a few simple steps that Joe says will ensure higher traffic to your website and more clicks. Of course, this should eventually lead to more sales.
- Short URL: Using a shorter base url with extensions means you can change your ad campaign at a moment’s notice. This leads to more possibilities as your customers know they can keep coming back.
- Landing Page: Linking back to your landing page is a great way to track where your clicks are coming from. You can use this information to continue targeting that audience and tweak your ads specifically to them. Or you can determine why you’re not getting clicks from other demographics and chase them harder.
- Continue the Game: Even after a contest is over, you can keep those links active. Give some post-contest information or smaller games to keep the links alive.
One thing Joe wanted to remind everyone is that these QR Codes are really flooding today’s market. So much so, consumers are actually hunting out these code boxes. They’re pretty much expecting bonus features and extra content with every purchase. It’s a high demand for ad campaign managers to keep up with.
Another warning that has been issued by many marketing analysts in Australia is the lack of creativity in these scanner codes. Australia has one of the highest per capita sales of smartphones and similar technologies. Yet they don’t even rank in the top 50 for QR Code ad campaigns. This is a two-fold problem. One, they’re not marketing the codes well enough to the target demographic. And two, they’re not offering content that will keep consumers clicking. Unless both of these are fixed, Australia will continue to fall farther behind.
The Author Sergeo Young writes about technology and the use of it in film on Edictive blog, a film production site for film and broadcast professionals.
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Posted on Saturday, December 8th, 2012
Under: Blogging, Online Business, Promotion and Marketing, Sales and Marketing | 1 COMMENT »