As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease. When creating each ad, Google Adwords Keyword Selector Tool can be the best companion for pay-per-click managers and Adwords users; this was emphasized by Google Adwords expert, Perry Marshall.
Among the benefits that this free tool can give you are as follows: finding the most popular and profitable keywords in your niche, and drilling related keywords useful in your other campaigns. Keyword Tool helps you polish your ads when what you have made is not performing well; if what you have written is not being clicked enough, it could mean that you have used low-traffic keywords that are ineffective.
Below are some tips to help you utilize Google Adwords Keyword Selector Tool in your Adwords campaign:
1. Come up with a broad search. Using very specific keywords or keyphrases with regards to Google Adwords may not be a good idea because you only get mediocre results. Come up with a broad search instead and drill down your results using the ‘synonyms’ tool that offers suggestions and variations as part of the results.
2. Use a set of similar keywords as you create different ad groups. Monitoring those that generate results and those that don’t becomes easier when you design a new ad group for every campaign. In addition, you can refer to the ‘relevant keywords’ feature already built into the Google Adwords Keyword Selector Tool so you can easily narrow down your search.
3. Use a ‘negative keywords’ strategy. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’
4. Use the Site Content feature if you don’t know where to start. Related keywords are offered after Google has scanned your webpage and your site’s content. If your homepage supplies information on trends and services in your marketplace, these are powerful keywords for your specific niche. Once the scanning process completes, keywords related to ideas and topics will be displayed in your results.
5. Include your location. Including the location (a town, a city, or a state) to the key term or key phrase is very crucial. This is especially important if you offer products or services within a particular zone or area; the traffic you can generate from these keywords may be much higher than a general search, and will get you highly targeted, even qualified traffic. To determine your ad campaign’s best combination, append a keyword or keyphrase with a location.
Thanks for announcing this new tool for google adwords.
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