The most frequently asked question about search engine optimization is What is the Google Sandbox Theory and how do I escape it? Let’s take a quick glance at the details of Google Sandbox Theory and its related issues.
What is the Google Sandbox Theory?
Web designer found that the new websites optimized and having number of inbound links were not ranking well for the selected keywords. It was observed that after being listed in the SERPS for two weeks, pages were either dropped from index or ranked low for the desired keywords.
Websites that were once ranked high in the SERPS positions that went down tremendously in rank allowing lower ranking sites to have priority position on the keywords provided evidence to Search Engine Marketing experts, which helped them to understand what this Sandbox effect was.
Possible explanations for the Google Sandbox effect
The biggest factor to the Google Sandbox effect is Time Delay. This has to do with the age of the site and the effects that were made after the certain period. This is also believed to be an unjust penalty placed on websites.
The job of a search engine is to provide the most useful information to its users. Search engine optimization deals with puzzling algorithms that relate the appropriate content for different search terms.
How to find out if your website is ‘Sandboxed’?
When your website does not appear in any of the SERPS for the desired keywords or if the results are not satisfactory though there are inbound links and proper on-page optimization then the website is definitely Sandboxed.
Search engines will provide most relevant information to their users. SEO develops complex algorithms to infer relevancy of content for various search terms.
The Sandbox restricts the new websites; the effect reduces on the basis of aging of the websites but on the link aging. According to the ‘Allegra’ update websites that were continually being optimized when they were in the Sandbox began to rank quite high for desired keywords when the Sandbox effect ended.
SEO strategies to minimize your website’s ‘Sandboxed’ time:
- Start promoting the website the moment it is created.
- Follow low-intensity and long-term link building plan.
- Avoid black-hat techniques.