When you hear the term “internet marketing”, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
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I’ve done quite a bit of marketing online, I can honestly say however that I have never created an email campaign. Is it really that good/profitable? Email campaigns in today’s digital age seems like receiving junk mail from the USPS. I mean, I know email is digital, but I can’t help but make the comparison. Maybe I’m just being single minded but I will definitely have to make a note to give it a shot one day soon.
I do Internet Marketing for my clients. Marketing is a the success of every venture. Internet marketing helps you to create your presence over the internet, make brand, sell products. Email marketing is also useful to reach customers.
Email marketing is really good when you get it right, make sure that you deliver a lot of free content before you start to promote your offer, this will make your list more responsive and build up trust, which is the main thing when you are trying to sell some thing.
I am new to this kind of internet stuff but I’ve read that email marketing is one of the best method to use for your business. Never been using autoresponder system before. But are planning to try one.
I just think that Internet Marketing should be done step by step. If you are a newbie just like me and you just start your own blog or site. I think maybe it’s best that you do something with your blog first, Like provide enough quality content for your readers to feels that your blog can brings what they are looking for.
And since we got have to pay for the autoresponder system, I think it is nice to maybe conducting a research too on our RSS subscribers which is a free service we can use temporarily as an autoresponder subs for the meantime.
Content is King. Never forget that. Email marketing has never been a good tool for me.
Internet marketing has changed over the years and although the fundamentals are the same as offline marketing.
But what I have found though is if you write good content and give your visitors what they are looking for you will make a decent amount of money… it seems obvious and it is
Danny
Thank you for this great info. Especially the points regarding internet marketing VS offline marketing.
Good post with presentation of clear ideas. Good to get out of the trees and see the forest.
Its very effective with less cost.
Easy way to get money nowadays is internet marketing but have to promote it hard to make your product or service will easily catch the eyes of your targeted consumers.
You are right email marketing does work and it only works when you have built a relationship with your market. They need to know you are a real person and care about them and their needs.
Email marketing is great, but it sure takes a long time and a lot of work to build a large list. At least that has been my experience.
Email marketing is a great tool and yes it does work but it does require time and great hard work to build and maintain a good list
Good post! Email marketing is really a good tools now. it’s cheap, fast, and can be reached to potential clients.
If you have knowledge about something or anything and you consider yourself as a good source of information, internet marketing will just tap into your realm. For example, I like playing online games.. I know a lot of information gamers will love to read or interact to. So, to make money from my expertise I will find affiliate programs or use Adsense in my blog or website and focus on my niche. Simple as that 🙂
Sorry but email marketing never work for me.. I tried to send a lead generation email to more than 1,000 email address. The bounce rate is just too high especially if you don’t know exactly who you send emails to. Most people treat email marketing as spam. But I think you can actually get some leads if the quality of the content is very convincing..
Email marketing works best if you have an opt-in conversion form prominently displayed on your site within the first fold of the page. This will ensure that it is both visible and receives the attention that it should
The internet is just so diverse which makes it so accessible to everyone, that is why i think that internet marketing works
Coming up with consistent quality content for your emails is the difficult part.
I’ve got a client who insists on using exclusively email marketing. It’s really not working for them and yet they won’t try anything else like SEO or PPC
As long as the emails you’re sending out are visually appealing and properly targeted, I’ve always found email marketing to be an incredibly valuable tool. It does take a lot of time to get that content just right, though.
We have not tried email marketing, but extensively use opt in newsletters. Do you feel newsletters are a viable alternative to email marketing?
There’s no more stopping the Internet and you can’t deny that it is a part of many people’s lives.More and more people getting their information needed online so it only makes sense for businesses to use the internet as a marketing tool.You may also try email blasting its really effective technique to get client especially if the subject can catch the attention of the receiver via email…
Internet marketing has changed over the years and although the fundamentals are the same as offline marketing.
But what I have found though is if you write good content and give your visitors what they are looking for you will make a decent amount of money… it seems obvious and it is.
We sent our first email out via internet marketing last week and have been disappointed by the results. I think it takes time and a few tweaks here and there before you get it right. Will carry on and hopefully 2011 will be the year we get email marketing right.
Email marketing is really hard with all the spam email detectors, but when you get it right, make sure that you deliver a lot of good information before you start to promote your services, this will make your list more responsive and build up trust.
I am agreed that what you have said. In my opinion the internet marketing has changed the whole business world and as well as the ethics of older business techniques.
i have tried email marketing but it didn’t work at all…In my case it was good placements in Google SERP…
it works because the demand on it getting larger.
all over the world. most of the people use internet to find their needs and inquire about some products. that’s why it works.
Permission based email marketing does work. We like to offer something of value like an ebook or white paper that acts as a conversion point. To download the content they are interested in they must input their name and email. Their info is automatically gos into a lead nurturing email campaign that sends them a set of emails that have been designed around the piece of content they downloaded. Of course they have valuable content in them and make it easy for them to take the next step by one click of a button. It has been very effective for us.
Internet marketing works when your work/client has a solid budget and do not cheap out.
However, with social media and other mediums, internet marketing campaigns do not require to be expensive.
It works because the market is continually growing. It allows people to put their products out to a much larger audience and do it without a major budget.
yep with social media and other mediums, internet marketing campaigns do not require to be expensive.
Fantastically insightful thanks, I think your current visitors would definitely want even more information such as this carry on the good content.
Email marketing is an effective way to get your message out, the demand is getting higher as our world is email dominated.
Great information. I believe I will start integrating a newsletter with my email.
I do Internet Marketing for my clients. Marketing is a the success of every venture. Internet marketing helps you to create your presence over the internet, make brand, sell products. Email marketing is also useful to reach customers.
Both Email and Internet marketing are one of the most source to earn online but one must need to have expert knowledge concern to this and concern to their niche product or business than only this way proves most beneficial.
Anyway thanks a lot for this important sharing.
The amount of people who are online is reason alone to invest in online marketing.
Not only does it work, it can reduce other advertising and promotion costs that are required for businesses.
You are right email marketing does work and it only works when you have built a relationship with your market. They need to know you are a real person and care about them and their needs.
Good post! Email marketing is really a good tools now. it’s cheap, fast, and can be reached to potential clients.
I think that understanding your target market from the start is the most important think, also understanding what is achievable with your current budget is really important.
Email marketing is regarded as a mainstream tool for promoting a business or enhancing sales in any corner of the world. About 90% email marketing can generate results in less than 48 hours.
In my opinion, internet marketing can be a good tool and also effective one.With the help of email marketing we can offer our services or products to our potential clients.As the market is growing faster, internet marketing can be an efficient way of marketing as it is less time consuming and less costly as well.Nice article indeed.Thanks for the sharing.
Internet marketing is indeed a great way to earn money online. I have never heard of e-mail marketing until I read your post. I have been a content writer and a resume writer for a couple of years already, and I realized that there are a lot of other ways on how to generate income using the Internet. Thanks for sharing this information!
Internet Marketing is not easy according to my personal experience. I have not tried all the tricks of the trade like e-mail marketing and PPC. I am getting little or no result with free classifieds however the only way I could generate some traffic to my blog was by writing some reviews. I cannot believe my blog’s page rank is 3 with just 5 reviews. I made more money writing reviews than advertising. I think I am not doing it the right way. Your post shares a good insight about other ways of marketing. Thanks for the share!
Great article! just to add up, An online presence is critical for reaching your target audience in today’s Internet focused age. Internet marketing – an affordable alternative to pricey print and broadcast marketing – can reach the people you want without breaking the bank. Let’s face it; your audience is already online; now it’s just a matter of delivering them your message.
Thank you for this very informative article. very well explained. Internet marketing is really something that changed how commerce is done at the comfort of your own home and in just a mater of a few finger tips! It’s rally amazing how this affects each and everyone of us in one way or another! Keep it up. Will definitely visit this site again.