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Twitter Dos and Don’ts

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Useful Tips for Twitter

These days it seems that you can’t escape stories about the latest social networking phenomenon, Twitter.  With all the hype and celebrity endorsements, lots of people are asking “how do I use Twitter?”.

There are plenty of sites out there that will tell you how to use Twitter, but not so many to warn you of the pitfalls.If you take a minute to learn from this list of handy Twitter tips then you’ll be Twittering away with the best of them.

DO watch what you say.Unless your updates are protected, anyone can see what you are currently Tweeting.Bear in mind the story of the girl who managed to Tweet her way out of a job because a hiring manager read her thoughts on the position she interviewed for.

DON’T use Twitter for a chat client.  No one wants to their screen full of irrelevant Tweets from a conversation they’re forced to eavesdrop on.

DO remember to retweet other people.  This can be a good way to build up a following of likeminded Twitterers.

DON’T endlessly try to sell things.Okay, we get it – you have your own blog.Twitter is by no means one way traffic – tweet back!

DO follow people back, but….

DON’T be offended if someone doesn’t follow you back.Users with tens of thousands of followers are unlikely to see your Tweet through the hundreds of other tweets anyway.

DO try to be funny, entertaining, informative and creative with your tweets.

DON’T auto-DM.This is the Twitter equivalent of spam and a faceless “hi – thanks for following” is impersonal and can be off-putting.

DO use it to ask other people for help.Once you have built up a reasonable following you’ll find it easy to find answers to your questions in no time.

DON’T twit anything if your message is going to exceed 140 characters.  Spreading a message over multiple tweets is just going to confuse and irritate your followers.

These handy hints should be enough to get you started.  If you are likely to spend a significant proportion of your online time on Twitter then there are plenty of guides on the net telling you how to use Twitter effectively.




Could SEO help your business survive the credit crunch?

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If your business is struggling in the recession, you’d probably never consider spending money employing people to sort out your website.

You might think in the current economic climate there are surely much more pressing things to be spending your cash on – you need to keep your business afloat and it’s tough enough just to keep going, let alone expanding online as well. It may be a logical thought but in fact ignoring the potential of the online market completely is probably one of the worst decisions you could make right now. In fact, almost all the businesses that are still thriving in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and more and more people are turning to the internet for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With countless websites offering competitive discounts and deals on every type of product online, it’s the ones who fail to take advantage of the internet who will suffer most. Think about it, of the huge brand stores that have gone into administration over the last few months – Woolworths, Zavvi, MFI – they all had limited online resources and nothing to offer compared to their main online competitors.

Internet Marketing and SEO is an area that has barely been hit by the recession. The ability to manipulate online resources and maximize a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are beginning to realize that it could possibly be the only way to beat the credit crunch and stay ahead.

Use Email Marketing To Make Even More Money

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Some people reading this might be wondering what an autoresponder really is. An autoresponder is an automated emailing software or service. But why would anyone want to use one? Stop and ask yourself how many people opt-in to your website but do not buy anything? Could you make money by mass emailing all those people another offer at a later day? All that effort to build traffic just went to waste because it relied on a single impression of your website. Some people will need to look at a product seven times before deciding to buy.

Autoresponders can send out daily offers to the visitors who used your opt-in. By emailing your list of visitors, you have an increased opportunity to make sales. It could be that the person was hungover or not thinking clearly when they first saw your offer. Suddenly they get your message and have no idea why they passed it up and then make the buy!

Now you know why they say that the money is in the list. It’s true. Autoresponders let you continue to add addresses to your mailing list from your opt-in. The larger your list the happier you will be! Think, if you had a thousand subscribers to your autoresponder, you would have the ability to send them all a new offer whenever you wanted, by pushing send on your software or service. You need to be sure you have a good autoresponder, though, so your emails do go straight into people’s junk mail folder. Try searching Google for autoresponder reviews before you buy an autoresponder.

Some other searches you might try are for GetResponse review and AWeber reviews. Do some researching before you buy an autoresponder because it can be tough finding a reliable service.

So what is holding you up? Get out there and start farming your mailing lists!

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