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The Difference Between a High Ranking SIte and Ranking High for Keywords

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Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

So, what exactly is a search engine ranking and how can it benefit your Internet business?

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. However, obtaining a high position does not mean the site is ranking well. It simply means it ranked well for a single search term.

I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).

It may be more helpful to think of ranking in a more general sense. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

When you understand page rank in this way, you will not fall for some of the more unscrupulous SEO services online that promise to help your site rank high in Google or any other search engine. Many SEO services will offer to rank your site well for keyword search terms like, “Sam’s Pest Control, San Francisco”. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

What good does it do for your business to have the number one position for the keyword search term, “Sam’s Pest Control, San Francisco, CA” if no one ever uses it to find a pest control business in San Francisco, Ca?

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

Sam’s Pet Control, San Francisco, CA is very easy for any SEO savvy person to achieve. In fact it could be done in less than 15 minutes and the SEO scam artist doing it could continue to charge poor Sam a $64.00 monthly fee for seemingly maintaining that number one position month after month.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online.




Work at Home Moms, how to blog

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Wahm Blogs

Blogs are here to stay, and many Wahms are taking advantage of the trend. Making money with blogs is a popular choice for many work at home moms. Setting up blogs is simple and updating is relatively easy. When you compare blogs to other types of websites this is especially true. Within just a few minutes, you can set up a professional looking blog for free and start your Wahm blogging business.

A blog is an easy to update website that looks sort of like a journal. Make an entry at least once a week, the newest entries appearing at the top. Normally entries are short articles of 200 to 500 words. Readers use a blog reading program to visit the blog or read new entries. Readers can also comment on entries and provide links between their own blogs and your blog.

With blogs, the opportunities are wide open. Choosing a blog topic is as easy as looking at your own life for inspiration. There are blogs about every topic, from gardening to make-up to celebrity news. Do some research on the Internet to investigate if people are interested in the blog topic you have in mind, before you actually start it. If you have a dedicated group of people who are interested in your topic, it doesn’t have to be a popular one.

Make sure to stay within a fairly small “niche when picking a topic.” The term niche is used to describe a group of people who have a similar interest. There are big niches – like working at home – and small niches – like tips for training your cat to sit on the toilet. A happy medium between a popular topic and a niche interest will help your blog get plenty of readers. Some topics, like working at home or parenting, are too broad and have too much competition for readers.

You can use a free blogging platform like www to set up your blog.blogger.www or com.wordpress.com. There are also a half dozen others to choose from. Use the blogging platform to make your first entry into your blog, it will walk you through it.

It’s time to monetize your blog when you’ve made a few entries into your blog. This means you’ll be making specific changes to your blog in order to make money. Use Google Adsense or Chitika, contextual advertising programs, it is one of the most popular ways to gain income from a blog. Contextual advertising pays you for each time a reader clicks on one of the advertising links on your page. To place advertising on your page that relates to your page content, the advertising program will scan your blog entries for keywords.

For example, if you have a blog on children’s television and write an article about Sesame Street, the ads appearing next to that article will have to do with that program. They might be links to shopping for Sesame Street items, or an ad for vintage Sesame Street collectibles selling on ebay.

Using Google Adwords Keyword Selector Tool For Effective Ad Campaign

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As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease.

Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. Google’s Keyword Tool is very helpful at focusing your efforts if your ads aren’t working; if your ad is only using low volume keywords, there’s a possibility that your Adwords ads won’t be clicked on enough to make your ad profitable.

Here are some additional methods for using Google’s Adwords Keyword Selector Tool to successfully create your Adwords campaign.

1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Start with a broad search alternatively and dig into the results with the “synonyms” tool that provides variations and more suggestions as a part of the results.

2. Using a similar set of keywords, create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.

5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.

Marketing with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.

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