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The Difference Between a High Ranking SIte and Ranking High for Keywords

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Search engine rankings can mean different things to different people. Some people may think they rank number one in the search engines. However, they actually only have one keyword term that has a number one position in Google. And that keyword may not receive actually add any real benefit to their website at all. Which is why every site owner needs to understand the difference between ranking well and gaining a few good keyword page positions.

So, what exactly is a search engine ranking and how can it benefit your Internet business?

In general a search is conducted in a search engine like Google using keywords that represent the information the user is seeking.The results of that keyword search is a listing of websites that contain related content of the keyword searched.

Many times this is where the confusion starts. If a site appears in the top of these results some might think this means their site has a high rank. However, obtaining a high position does not mean the site is ranking well. It simply means it ranked well for a single search term.

I personally like to refer to each of these results as page positions because a few years back Google introduced a system that gives each page of every website a page rank. And it can become confusing to talk about achieving a high page rank when it can refer to either a high page position or a high Google PR (page rank).

It may be more helpful to think of ranking in a more general sense. A site that ranks well will have many traffic generating keyword search terms that obtain a high page position in the search results

When you understand page rank in this way, you will not fall for some of the more unscrupulous SEO services online that promise to help your site rank high in Google or any other search engine. Many SEO services will offer to rank your site well for keyword search terms like, “Sam’s Pest Control, San Francisco”. The price for this service can be anywhere from $60.00 a month to thousands of dollars a month.

Offering to get your site to rank well for 10 or 20 keyword search terms that drive little or no traffic to your site is worthless as it offers absolutely no real value to the site owner at all. What a business owner needs to understand is that obtaining a high page position for any keyword search term is only beneficial if it is a keyword term or phrase that their clients are using to find their type of business.

What good does it do for your business to have the number one position for the keyword search term, “Sam’s Pest Control, San Francisco, CA” if no one ever uses it to find a pest control business in San Francisco, Ca?

On the other hand obtaining the number one position for the search term, “San Francisco Pest Control,” a keyword search term that people do type into Google could be worth the time, money and effort to achieve it.

Sam’s Pet Control, San Francisco, CA is very easy for any SEO savvy person to achieve. In fact it could be done in less than 15 minutes and the SEO scam artist doing it could continue to charge poor Sam a $64.00 monthly fee for seemingly maintaining that number one position month after month.

The more you understand the basics of search engine optimization the more equipped you will be to spend your money wisely on SEO for your own business website online.




Off page website SEO

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We’ve gone over the onpage seo web design and optimization, so let’s move on to the offpage search engine marketing and SEO which is what really makes a difference in your site’s ranking. Off Page Optimization is done outside the website in order to increase its performance in search engines for the desired keywords.

•  Which websites link to you
•  The number of websites linking to you
• The Google pagerank of the web site linking to you
• The page title of the web site pointing to you
• The anchor text used in the URL pointing to you
•  The number and type of links linking to the website that’s linking to you.
•  The number of outbound links on the website that is linking to you
•  The total number of links on the website that is linking to you
• No matter the web sites linking to you are thought by Yahoo or Google as an important web site.

The major offpage SEO techniques are as follows:

  1. Link Campaign: One of the important parts of search engine optimization is building of links with the partners. Link building expands link popularity which in turn high the google pagerank of the special web page. Link exchange is one of the very important method of the OffPage Optimization.
  2. Social networking: Social network service refers to the several online social communities where the members share the similar interests and activities. Examples of such websites are MySpace and Orkut.
  3. Directory Listings: Submission of the website to the directories will definitely enhance the generation of the traffic and link popularity of the particular website. Directories include list of websites that are meticulously checked. The directories are differentiated into several relevant topic categories which give information to the customers. Web directories are human edited and are much smaller than the search engine database.
  4. Article Distribution: Article distribution is the modern trend of off-page optimization. An article with relevant keyword is written and the uniform resource locator of the self-owned website is placed at the end of article. Thus when the article is submitted in the popular article websites the traffic is generated to the self-owned website. Within less time, the website owner will receive potential buyers in the effective manner.

While doing off page optimization one should research and come up with multiple Anchor Texts containing the recommended density of keywords/keyword phrases. If you are unfamiliar with the term “Anchor Text”, it is the hyperlinked text that is placed on the Web Page which links back to your page.

Improvement in SERP or Search Engine Ranking Positions: It is the list of the web pages which a search engine returns according to the keyword query. The results generally incorporate the web pages with link to the page, titles, a brief description showing where the keywords have similar content in the webpage.

Vital WordPress Blog Search Engine Optimization Elements to Concentrate On

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A lot of advice can be found on the Internet with reference to exactly what one must do in order to get great rankings in the search engines for their WordPress posts.

Certain people agree, certain people differ, and some people are out-and-out perplexing.

In modern SEO terms, anyone that promotes one must submit a site to the SE’s so that they can index it is way behind the times. Such an has been outdated for a long time. The major search engines are exceptional with spotting new sites and index those sites without you needing to lift a finger. What’s pertinent to get outstanding rankings was highlighted not too long ago via a survey performed by SEOmoz of a number of search engine optimization experts.

In short, below are the four most important search engine optimization ranking factors, in accordance with their consensus opinion.

Using Relevant Keywords in the Title

The use of the right keywords in crafting the title tag of a WordPress post is very important. It does not only promote improved search engine rankings, it also promotes the click-through from the SE listings to your WordPress site. It is of little use to be high up in the search results and not receive a high number of clicks. The ultimate goal is to get as many visitors to your web pages as possible.

Those keywords that the searcher used are bolded in the search results. When the right keyphrase of the title is shown in bold, it stands a better opportunity of being noticed and receiving a mouse click. However, bolded keywords aren’t the only thing to consider when crafting the page title tag.

A cleverly written page title tag, that invites the web surfer to click, can gain a lot of extra clicks. It’s better to gain a hundred clicks from listing number 5 with an eye-catching title than 50 clicks from listing number 3 with a boring page title tag, wouldn’t you agree?

Anchor Text that’s Used for Inbound Links

The anchor text that is used in the link that points to your web site from another web site weighs heavily in the SE algorithms to figure out what your site is focused on. Additionally, what your site is all about determines largely what keywords it will rank for in the search results.

If you can influence in any way the anchor text that other sites use when they link to your site, then it’s an extremely productive investment of your time.

A greater number of web sites that link to your site using a certain set of keywords, or variations of that keyword, will cause the SE’s to more eagerly compute that your site is all about that particular keyword.

It’s far more advantageous when the content of the page on your web site contains that specific keyword and its latent semantic equivalents.

The Overall Link Popularity of Your Site

Search engines figure out the relative importance of a web site by using the number of hyperlinks that are pointed to the site. They include both quality of the hyperlinks and quantity of the links.

The more distinct web sites that link to your web site, the higher the search engines will calculate the perceived importance of your web site.

Link building is an ongoing effort.

One can never have enough backlinks pointing to your website. It’s true that it is possible to build backlinks too fast and that can raise some flags with the search engines.

However, if performed as an ongoing effort employing a long-term view, every backlink deserves the effort of getting it. They all add up to an improved perceived importance of your web site.

Link Popularity in the Internal Link Structure of the Site

It’s a fact that some of your pages will gain more external backlinks than others. Those that do not attract lots of external backlinks might be the true income generating pages that you would wish to rank high in the SE indexes.

Internal linking structure, as well as the anchor text used for the internal links, is the way to distribute PageRank and reputation inside the perimeters of your site.

The best path is to get the plugin for professional SEO of WordPress that provides you complete control of the internal linking on your site.

Some search engine optimization professionals say that an internal link to a page has the same value as an external link.

That does not mean the web site will rank by having only internal links. What it means is that you can get a certain page ranked by having internal links pointing to it even though it doesn’t have lots of external links, provided that the remainder of your site has accumulated adequate trust from external backlinks.

Finally

SEO may seem intimidating when one looks at it as a whole. However, when viewed as individual components, there are a select number of relatively easy areas one can concentrate on and make the largest benefits.

Meta

Pages

Archives