Have you heard of Accoona Corp? It’s a company who’s goal is to become one of the leading companies in online lead generation. Accoona has three main focus’ which involve online search in China, the USA and Europe, as well as eCommerce consumer electronic retailing and of course online-based lead generation.

The company was founded in 2004 and has unfortunately been associated in the past with the notorious armand rousso. They no longer have any dealings with Rousso.

Accoona prides itself in the fact that it’s the first online marketplace where advertisers interested in a range of products and services can bid for said leads.

Actually their lead generation service sounds very innovative. It’s an interactive cross-industry pay per lead bidding system and online advertising platform. Buyers and sellers are pre-screened and matched using online and offline direct response channels. Often this takes place in real time.

Advertisers can sign up for a free account and then manage their bids and budgets using Accoona’s self serve console. Consumers are then matched to the advertisers after filling out a simple questionnaire. The consumer then receives targeted product and service offers.

It sounds like this is a company to keep an eye on.