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Learn about Pay Per Click advertising and management

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I know that some of you who read this site have already been advertising your websites, businesses and even blogs by using a number of different advertising techniques. I also know that some of you, like myself, are thinking about experimenting with advertising your site.

If you’d like to learn more about using pay per click as a form of advertising I suggest that you visit the ACS website and read their pay per click management article.

When you read the ppc management guide to pay per click management you’ll learn more about how to use keywords and keyword phrases effectively on websites such as Google and Overture who offer pay per click advertising solutions.

If you are new to advertising in general, especially pay per click advertising do be sure to read the beginner’s guide to ppc management as it will explain all about pay per click advertising and the pro’s of using it as a form of advertising for your business or website.

It might even be worth hiring a company that specializes in SEO (Search engine optimization) to handle your pay per click campaigns as, with their vast experience, they should be able to make you more money with successful keywords as they know all the ins and outs of these campaigns.




Promote your site with a Squidoo lens

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Have you heard of Squidoo? I’ve been a member of Squidoo since 2005, shortly after the site opened it’s doors to those who wanted to promote their websites in a very different way.

Squidoo allows members to make what they call a lens. A lens is a window to promote perhaps another sites or a number of similar sites on the internet. You can add as much information to your lens as you like in order to point others towards your website.

I made my first lens, as I said, back in 2005. It was for my reptile and amphibian care website
. I have information on that site about a lot of different reptiles but the majority is for one type of lizard – the water dragon. So what I did was to add snippets of care information to the lens that I created that lead to specific pages on my website where my lens visitors could learn even more in depth information about the care of the water dragon lizard. I did the same thing on another lens for iguana care.

I was also able to add modules to my lens that allowed me to select items from online stores like overstock.com, Amazon and many others for which, if I sold any items through my lens I’d get a percentage of the royalties that Squidoo made off the sale. Profits from a lens can also be donated to a number of charities as well.

I didn’t do much with my lens over the last year, but I’ve recently gone back and given them an overhaul adding new modules and updating the information.

As I said you can do as much or as little to your lens as you’d like. If you were to create one for your website you might add your RSS feed so that visitors could see your latest posts, as well as write a summary of what your site is about. You can also add link modules in order to link to similar types of sites.

I’ve now created lens for all of the blogs that my husband and I run. Each one has a summary of the blog, RSS feeds, links, shopping modules and I’ve added as many tags to the lenses as possible that describe the site accurately so that people will be able to find my lens easily on Squidoo or perhaps even via a search engine.

Visitors to your lens can rank your lens from one to five stars, so if you create a lens try to do a good job so that you’ll get a good rating. I believe the rating system helps with a lens popularity on the site as well.

The people as squidoo also send out newsletters telling members of popular lenses each day and you can apply to have your own lens promoted in order to get more visitors and ratings for your lens.

Check it out for yourself. At the very least it’s another way to promote your website and at the most it’s a way to make a little bit of extra money if your lens does well!

Visit Squidoo to make your own Lens.

Getting organized and cross promoting sites

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I’m not being very wise lately.

I made a post on The Web Files early this morning about how I’ve been having trouble keeping up with all my blogs lately – partly because I have so many, and partly because I have so much work that I can do the prep work (writing draft articles for each site) that I used to do in the past.

One of the dumb things I’ve been doing is not always writing about tech stuff on my two tech related blogs. Duh.

I just wrote an article on my most general blog about using business cards to promote your website and or blog in social situations. Naturally that article would have been perfect for this site or the Web Files. Right?

If you’ve ever thought of making up business cards that have your website address on them go and read what I just posted on My World. You might get some ideas as to how to use the cards effectively.

At the very least, by writing an article on another site and telling you about it here I’ve just practiced another technique that anyone who has multiple websites should try.

I wouldn’t do this all the time, but if you’ve written an article on another one of your sites that readers from another site might want to read, by all means post about it. You’ll be linking to one of your articles and giving the originating site another link and with any luck you’ll send new visitors to the originating site as well.

This is a fairly basic cross promotion technique, but I don’t see it used all that often on many of the sites I visit regularly. Give it a try.

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