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Is Stumble traffic really good traffic?

by Tricia

In the last few months I’ve seen more and more bloggers getting excited about Stumbleupon and adding “stumble” buttons to their posts in order to encourage their visitors to stumble their latest entries.

While it’s nice to see your traffic stats go up I’ve often wondered if there’s any value to traffic from sites like Stumbleupon.

On Thursday evening I spent some time adding several of the recent posts on Odd Planet to Thoof. The posts that I’ve added to Thoof in the past have always brought in new traffic to my sites.

What’s more, the people who’ve decided to visit one of my sites after seeing the posts summary on Thoof have often taken the time to stop and leave a comment on the post. Some have also enjoyed the posts enough to add them to Digg, StumbleUpon and other social bookmark sites.

The great thing about Digg, Thoof and other social bookmark sites is that when people visit those sites they pick and choose what websites they visit. On the other hand when someone uses StumbleUpon they are taken to new sites, ones they may or may not want to visit. I suspect that most people quickly visit site to site when they stumble, not stopping to explore the site they are on at all.

To prove my point – some of the posts that I added to Thoof on Thursday night have turned out to be quite popular on Thoof. Popular enough to bring in about 500 new visitors in the last two days. Several of these new visitors added the posts to social bookmarking sites, dugg the post and yes a few stumbled the posts too.

The stumbles resulted in more than 4,500 stumbles for ONE Odd Planet post yesterday.

4,500 visits. That’s amazing isn’t it? Shouldn’t I be happy about that?

While it’s possible that some of the stumblers might have bookmarked the site yesterday for future visits or added it to their favorite social bookmarking site I suspect most looked at the funny picture that’s posted, had a little laugh and moved on.

None of the stumblers stopped to leave a comment. This particular post was published on October 3rd and the last comment left on the post is October 6th – well before all this stumbling occurred. Yet the posts that were very popular on Thoof got quite a few new comments and hopefully some of the new Thoof visitors will return.

I’ve monetized Odd Planet with Google Adsense. This site usually does ok with Google Adsense. It doesn’t make a lot of money each day, but I’d say it usually averages a dollar or two. Yesterday the site had more than 4,500 visitors. Do you know how much I made on Google Adsense on that site yesterday? 34 cents. Uh huh. Some of my other sites that only had 100 visitors on Saturday made quite a bit more than that.

This only re-enforces my opinion that StumbleUpon traffic is hit and run traffic.

My other worry is that Google, who doesn’t like sites that create “false impressions” of their ads, could see all this hit and run traffic as an effort to increase ad impressions and end up banning my account. I’m actually glad that there wasn’t a huge increase in Google Adsense clicks as it might have raised Google’s suspicion.

At this point I think I’d much rather have an extra hundred or so visitors to a post from a site like Thoof or Digg where people have chosen to visit the post on their own rather than thousands of empty hits from StumbleUpon.

Since I run several websites and blogs on my hosting account I worry about getting too much traffic too. I’ve had to change hosts twice so far this year and the next move will probably be an upgrade to VPS hosting. You can read about my hosting problems and CPU resource over usage on The WebFiles. A huge increase in extra traffic – sometimes 6 hits per minute on the post I’ve been discussing could be the final straw that causes my host to shut my account down. If it was real traffic I’d deal with it ok, but to worry about my hosting account over empty traffic – no way.

The stumbling is still going strong. Looking at the Statcounter Stats for Odd Planet there’s been 1,304 page loads in the last 3 hours and forty five minutes (yes it’s 3:45 am) and the majority of those page loads were StumbleUpon visitors.

Once all the stumbling stops I’ll keep an eye on the site to see if the traffic has increased a little bit over it’s past daily average. Of course since a few posts were popular on several of the sites I’ve mentioned in the last few days I may have trouble deciding which site caused a slight increase (return visitors) in the average traffic once all of this dies down.

Have you had some of your posts become popular on StumbleUpon, Digg, Thoof or a social bookmarking site? If you have, have you analyzed the traffic from those sites to see if you gained any benefit from the increase in visitors at all?




Filed Under: Blogging, Site Promotion, Site Traffic, Social network, Traffic exchange Tagged With: account, blog, Blogger, bloggers, computer, Digg, empty traffic, extra traffic, favorite, Google, Google Adsense, hosting problems, ideas, monetize, my other sites, overuse, popular, posts, problem, social bookmark sites, StatCounter, stumble traffic, stumble visitors, StumbleUpon, Thoof, visitors, VPS, website

12 Blog design tips to keep your visitors and advertisers happy

by Tricia

One of the forums I’m on has a discussion about best blogging practices. Here’s a few tips that I just added to the thread that you might consider for your own blog design. I’ve written these suggestions mainly with bloggers who write posts for which they get compensation by advertisers in mind, but I think these suggestions are good guidelines for most bloggers.

It’s nice when a blog design reflects your personal style or co-ordinates well with your niche topic.

If you are writing posts for compensation or selling ad space in you sidebar your blog should probably have a professional image. This doesn’t mean plain and boring.

1. If you are using a standard template that 1000’s of other bloggers are using personalize it in some way to reflect your blogs style. If you aren’t sure how to do this ask people on a web forum or hire someone to spruce up your site.

2. Avoid flashing buttons and images.

3. For the most part write your posts in one color of text and one font size. (There are some blogs with multicolored posts and I find them hard to read.)

4. Make sure that the font that you’ve chosen for your blog is easy to read and is of a color that can be read easily against the background color of your blog. Bright white text on dark or black backgrounds tires the eye quickly and is hard to read. If your blog has a dark background a light gray text seems to work best.

* In general I think dark blog backgrounds are frowned upon by quite a few bloggers (and possibly advertisers). Why? I’m not sure, but I think it’s mainly because they are often harder to read and as a result are thought of as not being well designed.

5. Avoid autoplay music! I think the majority of bloggers dislike autoplay music on blogs. If you want to have music on your site please have it in the off mode and let your visitors turn it on if they want to hear it.

You want your visitors to read your posts. It’s hard to concentrate sometimes when music is blaring at you, particularly if the visitor doesn’t like that style of music.

6. Avoid autoplay video. See above. Let your visitors turn the videos on if they want to view them. Anything autoplay is distracting.

7. Try to make sure that your visitors can navigate your site easily. You may actually see your traffic or page views increase if you follow some of these suggestions:

– Think about making your post titles clickable so visitors can easily read the comments that have been left on the post and possibly add their own.

– Likewise be sure that your visitors can see the comment link easily so that they can leave a comment if they want to.

– I’m sure advertisers love to see comments on posts, I know regular site visitors do, so do everything possible to make it easier for your visitors to leave you a comment. That includes not making your visitors register to your site just to leave a comment.

8. At the end of your main page, and possibly on your single posts, have navigation tags so that your visitors can easily move to the next page or next post.

9. If you like buttons or if you have very long blogrolls, categories, or archives think about moving them to pages rather than keeping them in your sidebar, or try drop down menus. Your sidebar will look less cluttered and your page might load faster.

10. Sites with only one post on the main page or dozens can be frustrating for visitors. If you have too many posts the site will load very slowly. If you only have one post your visitor might not click through to the next page to see what other fabulous posts you’ve written. New posts should probably be on your main page for a day or two, so gauge how many posts to include on the front page by how many you normally write on the average day. I think five to ten posts is probably a good amount to have on the main index page.

11. Using slang in your posts can be fun or even funny sometimes, but don’t over do it. It can make your posts harder to read and even understand, and if you are creating blog posts for advertisers they probably want you to use proper words. On that note, if you are writing a post in English don’t mix your native language into the post. It just makes it harder for English readers to follow and understand.

12. It’s also a good idea to spell and grammar check your posts before publishing. Most browsers have plugins or extensions that can be added to help you check spelling and grammar as you type.

Practicing some or all of these tips should keep your visitors happy and you might even start to see an increase in your traffic. Remember an increase in the quality of your site and in your traffic could enhance your ability to monetize your blog.

Good Luck!

Filed Under: Blogging, Site Maintenance, Technology, Webdesign Tagged With: autoplay, autoplay music, autoplay video, blog, Blog design, blog post, blog tips, Blogger, bloggers, Blogging, Blogroll, clickable title, comment links, forum, forums, How To, image, images, index, link, member, monetize, navigate, post navigation, posts, register, sidebar, site navigation, suggest, suggestions, tags, tips, traffic, Video, videos, visitors

Do you follow?

by Tricia

I just wanted to remind anyone who’s converted their blog over to allow comment links to follow that I’m still accepting sites on the do follow blogroll.

So if you want to be listed along with other bloggers who have removed the nofollow links from their comment section in order to reward their visitors with link that can be picked up and counted by search engines, come on over and leave a message on the do follow blogroll page.

When someone leaves me a comment on the do follow blogroll page I send an email with the blogroll code (each list member must have a copy of the blogroll on their site), and instructions as to how to put the blogroll on your site and how to remove the nofollow tags from your site.

Filed Under: Blogging, Technology, Wordpress Tagged With: blog, Blogger, bloggers, Blogroll, blogroll code, comment link, convert, Do Follow, do follow blogroll, instructions, listed, member, search engine, search engines, site, visitors

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Tricia P

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