Continued from DIY Search Engine Optimization Tips #1
6. When writing your articles or posts on your pages be sure to include important keywords and search phrases at the beginning, middle and end of the article.
If you are using good writing technique when composing your pages and articles you shouldn’t have a problem with this phase of SEO. As you might know, a well written article usually begins with a paragraph that describes what the body of the article will be about; the mid section of your article goes into more detail or greater depth regarding your initial statement in the first paragraph; the end of the article should come to a conclusion regarding the information you have discussed in the mid portion of the article.
Write naturally, but do remember to use terms within your post that might be used by people when they are searching for the type of information that your article contains.
7. Place your keywords and phrases in the link text of your web pages.
Keywords should be used in your links. When you are linking to another page or subpage on your site use a descriptive keyword or phrase to describe the clickable link. Don’t use terms like “click here” as that offers no description of what the link is for the search engines.
8. Make sure your site can be navigated easily by your visitors as well as search engines
When someone links to your site, or when you submit your site to a search engine it is often only the index page of the site that is given to the search engine. When the search engine visits your site it will index your main page. Your main page should contain some links that lead deeper into your site but if you have a javascript based navigation system the search engine spiders may not follow the links deep into your site as easily as if your links are text (html) based.
9. Build a site map page or use the Google sitemap option.
It’s important to get all of the pages on your site indexed by the search engines. Creating a page that contains links to all of the pages within your site, a sitemap, helps the search engine in this matter. As you probably know, visitors using your sitemap will be able to find items on your site easier as well.
You can create an xml version of your sitemap and submit it to Google Sitemaps. Google has links to third party XML sitemap creators in it’s Webmasters tools area. Once you’ve created your xml sitemap you can submit it to the sitemap area and google’s spiders will visit your site on a regular basis depending upon how often you update your site.
10. Off-site optimization
Now that you know how to optimize your site, and write articles and sub pages for search engine optimization you should concentrate on off site optimization. Google places a high measure of importance as to where you site is ranked on factors such as how many other sites link to your page, the page rank of the sites linking to your site, and the type of sites linking to your site.
The best way to get off site links of course is to create a website with valuable information that will make others want to link to you. If you exchange links with other sites try to exchange links with sites that are similar to your own. For example if you have a gardening site you should attempt to link up with other gardening sites – of all types.
You can also write informative articles and get them published on other websites which will result in a link back to your site. This may also help increase the amount of visitors coming to your site as well. Submit your links to all of the main directories- Google, Yahoo, MSN, the Open directory, and directories that are perhaps related to your sites genre as well. Participate in forums in order to promote your site and perhaps get more visitors to your site as well.
All of the tips that I have listed should help you promote your site and get better rankings on the main search engines.