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Could SEO help your business survive the credit crunch?

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If your business is struggling in the recession, you’d probably never consider spending money employing people to sort out your website.

You might think in the current economic climate there are surely much more pressing things to be spending your cash on – you need to keep your business afloat and it’s tough enough just to keep going, let alone expanding online as well. It may be a logical thought but in fact ignoring the potential of the online market completely is probably one of the worst decisions you could make right now. In fact, almost all the businesses that are still thriving in spite of the recession are succeeding because they have a strong online presence, and are bringing in new customers through Google. Remember, times may be hard for businesses but they are also hard for consumers, and more and more people are turning to the internet for the best deals on all kinds of products.

It can be difficult to get your head around the minefield that is Google and internet marketing, but with the right approach and a bit of expert SEO, anyone can improve their site and see a huge improvement in the number of people visiting, using and buying their products. With countless websites offering competitive discounts and deals on every type of product online, it’s the ones who fail to take advantage of the internet who will suffer most. Think about it, of the huge brand stores that have gone into administration over the last few months – Woolworths, Zavvi, MFI – they all had limited online resources and nothing to offer compared to their main online competitors.

Internet Marketing and SEO is an area that has barely been hit by the recession. The ability to manipulate online resources and maximize a website’s potential is more in demand than ever and even in the job market there are still plenty of vacancies for SEO training and internet marketing. Clearly more people are beginning to realize that it could possibly be the only way to beat the credit crunch and stay ahead.




SEO Your Blog Post With These 3 Simple Tips

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For many blog owners, they fail to capitalize on search engine traffic because they have no clue as to how to go about optimizing their blogs. Failing to bring in targeted traffic is one reason many bloggers stop trying to make money with affiliate programs and find the next scheme to jump into.

If they understood how easy it was to SEO optimize their blog post, they just might get the free organic traffic they need to be successful. All it takes is just three simple steps. By following these easy steps, you can increase visitors and be the difference in a blog that creates the owner virtually no income or one that becomes a great source of additional income.

Follow this advice to optimize every blog post you write and start taking advantage of free targeted Internet users.

For starters, you should make absolutely sure that your article addresses are SEO friendly. If you use a free blog service like BlogSpot, this is done automatically and cannot be changed. If you’re a WordPress user, then set your permalinks so that the code produces SEO friendly url’s when you create a blog entry.

The way you do this in WordPress is to click on the Permalinks tab, and check the button along side the Custom field. Next you’ll put a percentage sign followed by the words Postname. {Immediately after the words postname, Now} put another percent symbol. This makes sure your blog will have SEO friendly post.

The most important tip on SEO optimizing your blog is to put the keyword in the Title of your blog. Let’s say you’re blogging about to make fast money, then use these keywords in the Title of your blog and your blog post. What you don’t want to do is put unrelated keywords in your Title. Using the keywords in the Title, then you’ll rank higher than if you name the blog something that does not tell the search engine what your blogs about.

The next requirement is to use your keywords in your Post’s title. If you’re trying to lure people to read your post about ebay to make money at home, then your keywords need to be in your post title. Forget about using non relevant titles like How I Make Money With Auctions. If you do this, the search engines will have trouble determining what your post is about and you won’t attract the right kind of traffic. If you’re using Adsense to monetize your blog, this is a very important tip to get targeted traffic for high paying keywords.

Implementing these 3 simple tips will go a long ways in letting the Search Engines know what subject your blog post is about. By making it easy easy for them to understand what your post is about, they’ll rank your post higher in their listings.

Now the only thing you’ll need is to build links to your blog and blog post. But alas, there isn’t enough room here to go ito the details of link building. Get used to optimizing your blog and blog post before tackling the chore of building links to your site.

Using Google Adwords Keyword Selector Tool For Effective Ad Campaign

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As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease.

Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. Google’s Keyword Tool is very helpful at focusing your efforts if your ads aren’t working; if your ad is only using low volume keywords, there’s a possibility that your Adwords ads won’t be clicked on enough to make your ad profitable.

Here are some additional methods for using Google’s Adwords Keyword Selector Tool to successfully create your Adwords campaign.

1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Start with a broad search alternatively and dig into the results with the “synonyms” tool that provides variations and more suggestions as a part of the results.

2. Using a similar set of keywords, create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.

5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.

Marketing with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.

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