As you begin creating and writing compelling ads for your Google Adwords campaign, it’s important to know which keywords and keyphrases to use so that people can identify your ad with ease.

Google Adwords expert Perry Marshall encourages all Adwords users and pay-per-click managers to make full use of the Google Adwords Keyword Selector Tool when creating each ad. This free resource will allow users to uncover the best keywords in a niche, and may also assist in locating other related phrases for your campaigns, or in your keyword research. Google’s Keyword Tool is very helpful at focusing your efforts if your ads aren’t working; if your ad is only using low volume keywords, there’s a possibility that your Adwords ads won’t be clicked on enough to make your ad profitable.

Here are some additional methods for using Google’s Adwords Keyword Selector Tool to successfully create your Adwords campaign.

1. Start with a broad search. Most people use very specific keyword phrases when they first begin conducting research with Adwords, and this might be a mistake because it will typically leave you only with average results. Start with a broad search alternatively and dig into the results with the “synonyms” tool that provides variations and more suggestions as a part of the results.

2. Using a similar set of keywords, create different ad groups. Make sure you are creating an entirely new ad group for every campaign so you can keep track of what is working – and what isn’t. There is a ‘relevant keywords’ feature built right into the Adwords Keyword Selector Tool (that you can use) that will make it easier for you to narrow down your search.

3. Use ‘negative keywords’. Sometimes optimizing your Google Adwords campaign will involve taking away words that do not work for your market; the Google Adwords tool can be tweaked to stop showing certain words that may not be relevant to your particular niche. For example, if you are selling greeting cards but your basic search keeps showing results for ‘free greeting cards,’ you can eliminate the word ‘free’ by designating it as a negative keyword. The Google Adwords Keyword Selector Tool will now only show you results without the word ‘free.’

4. Use the Site Content feature if you don’t know where to start. Google can scan your web page and offer suggestions of keywords based on your site’s content. For example, if your home page provides information about services and trends in your marketplace, these may be strong keywords for your particular niche. After the search process, you will be given a list of targeted keywords related to these concepts and areas in the search results.

5. Location. There are many advertisers that don’t realize how important adding geographic modifiers to your search phrase (like a city or state) really is. This can be important if you provide products or services that are geographically specific; the visitors you get from these types of phrases might be better than a less specific search, and will provide more qualified traffic to your site. Consider adding keyword phrases with location modifiers to figure out what the combinations are for your specific ad campaign.

Marketing with Google Adwords is an effective technique that most online-businesses can use to attract more sales. Creating quality Google Ads is one of the most important skills to have when using Adwords – and there are many quality training resources available online.