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You are here: Home / Archives for search engine optimization

What Should You Do If Google Labels Your Website As ‘Malware’?

by Tricia

seo

Google has one of the most accurate malware scanning features built into its browser and search engine. Google can also penalize your website pretty severely if it detects malware, so as soon as you are notified it’s time to act quickly, not only because it will ruin all your advertising and SEO but also because you’ll lose traffic dramatically. Being labelled as having malware on your site means one of two things i.e. either your website was hacked and malware was installed by the hacker on purpose or there is a coding problem. The chances of it being a false positive is one in fifty.

Take your site down

When your website has been tagged as having malware on it, search engine optimization should be the least of your worries. So, don’t think too much about taking your site down for the next 24 to 48 hours to fix the error or issue. Once down start by verifying the issue by visiting: http://google.com/webmasters/, here you should get some information about the malicious code causing the problem.

 

The most common types of malware and solutions

The two most common reasons why your website may be labelled as spam is either because you have out of date software running or have an open redirect in place. There are also other reasons like SQL injections, infected admin computer and coding errors. But for the sake of simplicity we’ll just address two of the most common ones below.

Outdated software: Make sure that you check if you have the latest updated version of the operating system, blogging platform software, plugins, applications and content management system. Turn on the ‘auto-update’ feature for each of these things and they should auto update and you’ll never have this problem again. The updates should also patch up any vulnerabilities that may exist.

Open Redirects: These are usually coded to allow the website to redirect visitors to another website. Usually, an old website will have a redirect setup to take people to a new URL that hosts the new website. This is often the case when a company changes its domain and business name. But hackers will abuse these open redirects by adding their own malware or spam pages. The easiest way to fix this issue is to check your software and see if the option for open redirects has been enabled. If it’s turned on by default you may want to turn it off. You can also code the page to prohibit open redirects.

Using the QualysGuard tool

Even though Google does allow you to learn a little bit about why your website has been labelled as having malware if you are not tech minded you will have issues. Most people who are not programmers will have a problem detecting and eventually fixing problems that are not any one of the ones discussed above.

QualysGuard is a free third party tool that allows webmasters to scan their whole website for suspicious code and malware. The scan is easy to start manually and it will crawl your whole site for malware. It will also execute a number of JavaScript codes.

The program works by emulating a real browser working from a user’s machine. Even though this assures accurate analysis it will mess up your web analytics statics because the automated system will show up as a number of individual visits to your website. So, you’ll need to setup your analytics software in advance to filter all of the tool’s visits to your website.

Once the system has compiled a complete analysis report it is emailed to you. In most cases the average computer user should be able to understand the findings of the system and run appropriate fixes. However, some fixes that require recoding in PHP or MySql will require an experienced programmer.

Get off Google’s Blacklist

Once you are 100% sure that your website is free from viruses, Trojans and malware, it’s time to submit your website to Google for reconsideration. This is the only way to get off the blacklist. Head over to Google’ webmaster tools and navigate down to ‘Request a Review’ then submit your website again. It takes a few minutes. But it takes Google around two weeks to get around to whitelisting your website.

If you want to know more about this please visit - http://www.smart-seo.com.au

Featured images:
  •  License: Creative Commons image source
  •  License: Image author owned

Nathanael Vanderkolk is a qualified SEO optimisation specialist who has spent the last fifteen years optimizing websites for Smart SEO Clients. He currently runs his own SEO business based in Sydney.




Filed Under: SEO, Site Promotion Tagged With: malware, optimization, search engine optimization, SEO, seo advice, seo articles, seo blog, seo optimization, seo services, seo tips, seo tips and techniques

Site Maps For SEO

by Tricia

As a part of Search Engine Optimization or SEO Services, it is very important to create a site map. Besides making it easier for your visitors to get around your web site, you make it easier for robots to crawl your page so you can be listed in search engines.

My experience has shown that when a site map is not used, it is very likely your entire web site won’t be crawled. In the past, I have had navigation on all my pages on my web site, but when I checked Google or yahoo, not all my pages have shown up. Using a site map seems to solve this problem. Your site map does not need to be fancy. All you have to do is to create a simple page and list every link in your web site. Also, make sure that the site map is made by text links. Don’t make links with images.

Google now has a program called “Google Sitemaps” that helps your web site with Google search engine indexing. In brief, this system can let you to keep Google informed of when you make changes to your web pages.Google suggest that it i better for you to have updated search results when it crawls your site, it is better if you can offer some information about your pages such as how often a page changes and when a page was last modified. It is very easy to setup. The simple way is to create an XML document and then upload it to your server.It is easy for Google to know the document’s location in your Google sitemap account. As it is easy to understand the process of Google’s sitemap feature and create the XML document, webmaster and web developer should easily be able to implement it.

Filed Under: SEO Tagged With: search engine optimization, SEO, seo services, site map

SEO Your Blog Post With These 3 Simple Tips

by Tricia

For many blog owners, they fail to capitalize on search engine traffic because they have no clue as to how to go about optimizing their blogs. Failing to bring in targeted traffic is one reason many bloggers stop trying to make money with affiliate programs and find the next scheme to jump into.

If they understood how easy it was to SEO optimize their blog post, they just might get the free organic traffic they need to be successful. All it takes is just three simple steps. By following these easy steps, you can increase visitors and be the difference in a blog that creates the owner virtually no income or one that becomes a great source of additional income.

Follow this advice to optimize every blog post you write and start taking advantage of free targeted Internet users.

For starters, you should make absolutely sure that your article addresses are SEO friendly. If you use a free blog service like BlogSpot, this is done automatically and cannot be changed. If you’re a WordPress user, then set your permalinks so that the code produces SEO friendly url’s when you create a blog entry.

The way you do this in WordPress is to click on the Permalinks tab, and check the button along side the Custom field. Next you’ll put a percentage sign followed by the words Postname. {Immediately after the words postname, Now} put another percent symbol. This makes sure your blog will have SEO friendly post.

The most important tip on SEO optimizing your blog is to put the keyword in the Title of your blog. Let’s say you’re blogging about to make fast money, then use these keywords in the Title of your blog and your blog post. What you don’t want to do is put unrelated keywords in your Title. Using the keywords in the Title, then you’ll rank higher than if you name the blog something that does not tell the search engine what your blogs about.

The next requirement is to use your keywords in your Post’s title. If you’re trying to lure people to read your post about ebay to make money at home, then your keywords need to be in your post title. Forget about using non relevant titles like How I Make Money With Auctions. If you do this, the search engines will have trouble determining what your post is about and you won’t attract the right kind of traffic. If you’re using Adsense to monetize your blog, this is a very important tip to get targeted traffic for high paying keywords.

Implementing these 3 simple tips will go a long ways in letting the Search Engines know what subject your blog post is about. By making it easy easy for them to understand what your post is about, they’ll rank your post higher in their listings.

Now the only thing you’ll need is to build links to your blog and blog post. But alas, there isn’t enough room here to go ito the details of link building. Get used to optimizing your blog and blog post before tackling the chore of building links to your site.

Filed Under: Blogging Tagged With: affiliate marketing, Blogging, blogs, Internet marketing, make money, make money blogging, make money online, search engine optimization, search engine rankings, SEO

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